[ PINKY ] • BRAND

For many of us in the domain name industry it seems that ICANN’s new gTLD program has been moving along slower than a snail on tranquilizers for the past few years.  That’s all about to change as we seem to be on the cusp of dozens, if not hundreds of new gTLDs hitting the streets before the end of this year and into 2014.

Trouble is, that as ICANN moves from rolling out these new gTLDs at what may be an old-school dial-up pace at first, to likely a fibre-power broadband delegation pace later, the public at large seems to know nothing about all this.

Don’t take my word for it, read the research posted by SEDO earlier today that said “More Than 60 Percent of Small and Mid-Size Businesses are Unaware of New gTLDs.”  We all know that Internet users might get confused by new gTLDs. This has got…

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