#dotORG Highlight: Everybody + POOL (@PluspoolNY) to Make First Swim in NYC’s East River in over 100 Years Possible!

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New York City is not only the most populous city in the United States, but it is truly a global power city, having an incredible impact upon culture, media, art, fashion, technology, education, and entertainment. People from all over the world travel to visit and experience the Big Apple — for the views and leisure trips, to get a taste of the cultural groups that line each crevice of every borough, to pursue professional opportunities, and to see if they can make it in the famously competitive city.

However, New York City has one strange shortcoming—NYC’s inhabitants are unable to swim in the waters that almost completely surround the city.

Simple Idea: Instead of trying to clean an entire river, what if you started by just cleaning a small piece of it?  And what if you could change how New Yorkers see their rivers, just by giving them a chance to swim in it?

Three years ago, friends Dong, Archie and Jeff proposed the + POOL — a floating pool for people to swim in, that would act as a water filter for the East river.

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They have since been working with leading engineering firms, design offices, architectural and environmental organizations, as well as city and state private organizations that have stakes on the water, to further develop a plan to clean the river and enable New Yorkers to swim in the water for the very first time in over 100 years.

So, how would the filtration system work?

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The layered filtration system in the + POOL is designed to clean up to half a million gallons of river water every single day, eliminating bacteria and contaminants incrementally to ensure that the water meets both city and state standards, and is suitable for people to swim in. There will be no chemicals or additives used, just natural river water.

Who is this pool for? EVERYONE!

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+ POOL is designed as four pools in one: a Kids’ pool, Sports pool, Lap pool and Lounge pool. Each can be used independently, combined to form an Olympic-length pool or opened completely into a 9,000 square foot pool for play. Its simple and iconic shape will mark the return to clean rivers in New York City.

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+ POOL by the numbers:
Pool Dimensions: 164′ (l) x 164′ (w) x 5′ (d). Each arm is 32′ (or four lanes) wide.
Pool Area: 9,300 sf
Pool Volume: 285,000 gallons
Deck Dimensions: 205′ (l) x 205′ (w) x 8′ (d)
Deck Area: 14,700 sf
Water Turnover Period: Every 6 hrs (2 hrs at Kids’ pool)
Water Turnover Rate: 707 gpm (259 gpm at Kids’ pool)
Max Daily Turnover Volume: 694,000 gallons/day

Crazy Idea: + POOL is driven by the supporters, backers and collaborators that want to see the pool in the river.  What if the pool was broken down into bite-size chunks and everybody had the opportunity to have a tangible and measurable impact on building the pool?

+ POOL, including the deck, walls and floor, will be made up of 70,000 tiles. If every single tile is purchased, the entire $15 million construction budget of + POOL will be funded from front to back. Get one for yourself, for your mom, for your girlfriend or boyfriend, with an image of your dog or your favorite Gucci Mane quote. This is an opportunity for EVERYONE to make their lasting mark on a new landmark in New York City.

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Check out the tile pricing options and associated perks of each purchase here.

+ POOL (www.pluspool.org) is a truly innovative #dotORG with an exciting mission: to clean New York City’s rivers and enable the city dwellers to swim in them for the first time in over 100 years. It’s a beautiful thing to see the power of a #dotORG organize people for a cause; in this case the cause will go beyond technological advances by creating a positive environmental footprint in a global power city. Who knows, maybe this initiative will prompt additional power cities and alternative ones throughout the world to follow suit. We can’t wait to see the development of the + POOL between now and 2016!

 

Leveraging Celebrities to Enhance Your Cause Marketing

In cause campaign efforts, celebrity involvement can help catalyze momentum to reach and engage your audience when it is approached and strategized correctly. What does it really mean to find the right celebrity for your cause and collaborate together to create an authentic partnership? What is the best way to navigate the triangular dynamic between brand, cause, and celebrity? Nancy Gofus, the COO of Public Interest Registry, had the opportunity to explore this topic with a fantastic panel of experts at this year’s Cause Marketing Forum in Chicago on May 29, 2013:

Connie Fontaine, Director, Marketing Communications, Ford of Canada
Nancy Gofus, COO, Public Interest Registry
Joel Goldman, Director of Entertainment Industry Relations, Malaria No More
René Jones, Founding Director, United Talent Agency Foundation

The leading message of this panel was that in order for cause campaigns to be effective, stories need to be told; more importantly, they need to be authentic. Additionally, the ultimate goal for brands, nonprofits and celebrities is a win-win-win situation. In order to be successful, nonprofits and charities that are organizing cause campaigns need to identify an advocate that would not only be able to relate to and support their mission, but that would also be appealing to their audience.

There is a big difference between booking talent for a commercial cause marketing spot versus a public service announcement.  For a commercial cause marketing spot, you need to find an advocate that is truly connected to the cause, who would be more willing to donate their time to show their support. Alternatively, talent agencies will be looking to collect heavy lump sums of money to book their clients, especially when the spot ad is for a large commercial brand.

From the brand perspective, you’ll want the talent to be proud to be affiliated with your company. Again, the relationship needs to grow organically and the story that you seek to tell needs to be authentic. When this relationship is met with a cause campaign, the dynamic becomes incredibly powerful and the potential to move audiences to demonstrate social good increases.

If you are either a brand or celebrity, or are working on a cause campaign, check out the video clip from the forum above. There are some great takeaways!

ResellerClub and Public Interest Registry’s Growth in India

ResellerClub recently interviewed our Channel Manager, Anand Vora, who shared his thoughts about HostingCon and his experience working with ResellerClub.

HostingCon was held recently in Austin, Texas. This particular event is a great platform for registries to see what people are doing, especially in relation to the newTLDs that are coming to the Internet. With the newTLD applications, Public Interest Registry has applied for .NGO, .ONG, and 4 International Domain Names (IDNs).

A big thank you to ResellerClub and all of the resellers that have helped us develop messaging and gain a lot of growth in India through their channels!

#foodstagrams to Fight World Hunger

 

As Public Interest Registry draws closer toward its launch of the .NGO/.ONG domain extensions, we are actively searching for NGOs around the globe — to connect with, to understand their mission(s), and to help share their stories in a newly defined space.

Most recently, we came across Manos Unidas — an NGO in Spain that works for the support, promotion and development of the third world — and a strategic initiative (developed by DDB Spain) that we wanted to share on the organization’s behalf. This effort to help end world hunger is called FoodShareFilter, and it is the first supportive filter for Instagram that turns your food porn into acts of kindness.

Each time users take/upload a photo of their meal through the app, they simply apply the filter which adds a caption underneath the image saying, “This picture helps millions of people not to suffer hunger. If you are going to share your food, share it for real.” It is then encouraged to add the hashtag #FoodShareFilter so that people can search and follow your posts both on Instagram and Twitter. Conveniently, the app allows you to send your photos directly to Instagram and any other social networking sites that your Instagram account is linked to. The hashtag and sharing capability enables viral momentum for online communication and the promotion of a great cause.

“We wanted to get closer to younger people. With this in mind, we started to think about food porn and the way people upload their pics on Instagram,” Nerea Cierco, digital creative director at DDB Spain, the agency behind FoodShareFilter, told Fast Co.Exist. “They are used to improving their pics with touching and effects, and we know they are used to paying for these types of apps. So we thought there was opportunity to turn that action into help for others.”

The video above explains how the app works in Spanish, but here is a step-by-step guide listed in English:

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First, download the FoodShareFilter on iTunes.

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Either upload a photo from your photo library or take a new picture on your mobile device.

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Click “Apply Filter” so that you can see a caption written underneath your picture that reads, “This picture helps millions of people not to suffer hunger. If you are going to share your food, share it for real.” Don’t forget to add “#FoodShareFilter”.

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Share your photo on Instagram (and any other social networking sites that your account is linked to). Aaaand wah-lah!

While Manos Unidas doesn’t earn revenue from Instagram posts, the cost of the $0.99 download from the App Store and $1.16 on Google Play gets donated to an agricultural program in El Salvador run by this NGO. And of course, each shared photo continues to raise awareness of food poverty around the world.

Are you addicted to food porn? Turn your addition into acts of kindness 🙂

On another note, if you or someone you know if affiliated with an NGO that is working for a specific cause, please send information to us about your organization at info@pir.org. We would love to know where you are located and what work you do! If you are interested in learning more about .NGO/.ONG, or would like to submit an Expression of Interest (EOI), please visit www.ngotld.org.

Public Interest Registry’s (NGO) InterAction

This week, Public Interest Registry exhibited at InterAction’s annual forum held in Washington, DC to promote .ORG and two new domain extensions that we intend to launch by mid-2014 — .NGO and .ONG (the .NGO equivalent for Spanish, Italian, French and other Romance languages). To say the very least, we were extremely pleased with the turnout of the conference.

InterAction is a wonderful organization (in its 29th year) that encourages individuals from public, private, and NGO sectors to engage, learn, and build together; to address shared challenges related to human rights, philanthropy, relief, education, and health; to develop solutions that will improve quality of life for people of the globe; and to work toward making Earth more sustainable.

There were a few things that really stuck out to us at this particular conference:

  • Practically everyone who attended and/or exhibited at InterAction were already affiliated with organizations that use a .ORG website to promote themselves online. Those who have a .ORG address told us that they purposely chose this domain extension to let people know that they are part of a trusted, nonprofit community, and it’s a place to tell their stories and promote their cause(s). They like being a part of the .ORG family 🙂
  • Many of these same individuals did in fact identify themselves as part of non-governmental organizations (NGOs). So, when they saw our .NGO/.ONG banner, the concept of NGO as a domain extension instantly clicked and they wanted it…badly! One comment that we received was, “Why hasn’t someone come up with this sooner?!”
  • We were reminded that NGOs need a lot support at a grassroots level. We highly value our engagement with this group to better understand what they need from their local perspective. .
  • One tool that stood out for us at this conference was the NGO Aid Map, which allows you to explore and learn about NGO projects taking place all around the world, to find new NGO partners, and to download and analyze open data associated with international aid and InterAction’s members. We think that this well serve as a great reference tool for the community.

Not surprisingly, there was one common question that many of the attendees had: Do we have to switch from .ORG to .NGO? The answer to this is NO! In fact, we encourage (validated) NGOs to have both domain names active for a couple of reasons:

  • Maintain brand equity. Since your organization has already invested in building a brand under .ORG, there is no reason to eliminate this extremely valuable equity. Your supporters already recognize you as a .ORG, and we believe that there is great value to maintain and continue this trusted recognition.
  • Increase brand equity. Because .NGO/.ONG is a validated domain; it would be advantageous to use this extension to show the world that your organization is a validated NGO.
  • In addition, by having a .NGO/.ONG domain address, you can enter yourself into Public Interest Registry’s online directory of NGOs. You will be part of an online portal — think of this as a community hub for NGOs — that not only allows NGOs to find one another (by name, region, cause) and communicate about important issues, but it will also allow you to be more easily found by donors and volunteers. We truly hope to see that the fruition of our labor with this online space turns into elevated awareness of NGOs and their important work throughout the world.

We are still several months away from launching .NGO and .ONG; however, now is the time for NGOs to really start paying attention to what is happening on the Internet. The future is a digital world and we believe .NGO/.ONG will play a big part in this community.

If you or someone you know is affiliated with an NGO, please encourage them to visit http://www.ngotld.org for more information about .NGO/.ONG and, equally important, submit an Expression of Interest (EOI) for their own domain(s).

A big thank you to InterAction for allowing Public Interest Registry to exhibit at their event, and also to the volunteers that helped make the conference such a great experience. We cannot wait to launch our new domains in 2014.

Sincerely,

The Public Interest Registry Team

South by (South) Reflections

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SXSW 2013 has officially come to a close. Participants from the festival are still recuperating from the travel edured, 6th Street, and of course their participation in panels, shows, and exhibits; Austinites are happy to see everyone vacate until next year despite the level of weird(ness) captured in Austin over the past 2 weeks.

The Public Interest Registry was fortunate enough to participate in this year’s Interactive Trade Show for the very first time. Although our 22-person company seemed like a tadpole in a vast sea, we felt right at home amongst the other entrepreneurs, creatives, artists, and tech geeks that congregated in this one place to share products, developments and forward-thinking visions.

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Our main goals at SXSW were:

  • To let people know who the Public Interest Registry is,
  • Showcase our first .ORG film, Digital Citizen,
  • Collect and curate new .ORG stories from SXSW attendees, and
  • To promote the .NGO domain extension that is expected to launch by 2014.

After having time to reflect on everything that happened last week, we realized that we did everything we hoped to and more. The Public Interest Registry (although a behind-the-scenes persona) prides itself as the operator of the .ORG database, serving the public interest and empowering online communities.

At SXSW, we were able to speak face to face with people who have experienced all sorts of trials and tribulations, which in turn has inspired them to put forth their efforts into specific causes in hopes of attaining a positive outcome for generations to come. This was an experience for us in itself because the stories behind each ORG was/is personal, and the people behind them are extremely passionate about being a part of something bigger and making a difference in other peoples’ lives. This resonates with us, the Public Interest Registry, to our core. We are here to understand your humble beginnings, and to offer a voice to your cause with three simple letters to the right of the dot: ORG.

We did in fact demonstrate that the .ORG platform has successfully connected communities of people through our short film, the Digital Citizen. While this documentary specifically highlights Wikipedia, Craigslist, Occupy Wallstreet, and SXSW4Japan, we explained that .ORGs are a powerful means to serve the public interest — through activism, fundraising and donations, civil rights, sports and recreation, health, religion, politics, and beyond. In turn, we asked those who visited our booth to share their own .ORG websites with us so that we could collect more stories for our next .ORG film.

To give you an idea of what we discovered, here are a few brief examples:

  • www.ecaware.org – Esophageal Cancer Awareness Association (ECAA)
    We met a young (twenty-something) man named Chris who survived turlock esophageal cancer as a teenager. Since his experience of overcoming terrifying odds, he has devoted himself to supporting the research and care for other esophageal cancer patients.
  • www.illegalart.org – Illegal Art (Rest assured, nothing about the art is actually illegal!)
    Another young man named Otis shared his artwork with us. He explained that each project carries a central theme; no artwork is complete until the public has contributed to its message. Otis actually gave us a live example at the Interactive Trade Show to preview:

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“From the refrigerator to the computer screen, from the purse to the bedroom door, to-do lists, commands, reminders, mantras and more have graced these tiny 3×3 inch squares all over the globe.”

  • www.oneflaginspace.org
    The mission is to send astronauts to outer space and promote the use of the “Blue Marble” aka the Earth as a symbol of world unity in space exploration. In 1972, the blue marble became the first complete picture of Earth taken from space by humans; thus, a universal message for the benefit of humanity as a whole, as opposed to independent nations across the globe, would in itself be another milestone in space exploration.

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  • www.growyourbase.org – Grow Your Base (Supported by Salsa)
    This is an online platform that specifically teaches nonprofits how to leverage online channels for their mission(s) — using email, social media and mobile applications to maximize outreach and support.

…These were only 4 of the 150+ .ORGs and stories that we learned about at SXSW. We cannot wait to see what else we find! If you or someone that you know has a .ORG story, please share it with us because we want to help your story be heard.

Also, if you are affiliated with a nonprofit, you may qualify for a .NGO domain extension. The Public Interest Registry anticipates launching this new domain by 2014, and there will be a validation process, which will be the main difference between .NGO and .ORG. For more information, and to submit an Expression of Interest (EOI) for your own .NGO domain, please visit http://www.ngotld.org

Sincerely,

The Public Interest Registry Team

Until next time, Austin…

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Public Interest Registry at SXSW Interactive Trade Show #737

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Those 3 little letters at the end of your website, to the right of the dot, what do they mean to you? Are they part of your brand? Part of your message? Do they evoke a sense of community and desire to unite people for a cause? If you answered yes to any of these questions, we want to hear from you. Come meet us at booth #737 during SXSW’s Interactive Trade Show!

Public Interest Registry operates the .ORG domain database, and is currently preparing to launch .NGO and .ONG in 2014. Our mission at SXSW is to bring awareness to Public Interest Registry; to inform the public that we are here to serve their interest by providing a means to create online communities, give a voice to their cause(s), and assure that the Public Interest Registry is a trustworthy resource.

We are extremely excited for the opportunity to participate at SXSW this year, and we feel very humbled to be amongst some of the most talented and creative minds that have traveled to Austin for the festival.

Public Interest Registry will be exhibiting booth #737 at this year’s interactive trade show at SXSW!