Taking Rachel’s Challenge.

“I have this theory that if one person can go out of their way to show compassion, then it will start a chain reaction of the same. People will never know how far a little kindness can go.”

These words were written by 17 year old Rachel Joy Scott shortly before her life was taken during the Columbine High School shooting in 1999.

Investigations following the shooting revealed that Eric Harris and Dylan Klebold, the gunmen, were often isolated from the rest of their peers. They had each kept journals in which they wrote about their interactions with other students and expressed their disdain. Both of the shooters were publicly classified as gifted children that had allegedly been victims of bullying for four years. This in turn has focused more attention on the link between bullying and school violence.

Did you know:

  • An estimated 1.6 million children in grades six through 10 in the United States are bullied at least once a week. — Human Rights Education Center of Utah
  • Six out of 10 American teenagers witness bullying in school once a day. — National Education Association
  •  A reported 160,000 (15% of all) students don’t show up for school each day out of fear of being bullied while at school — (Fried & Fried, 2003).
  • Every seven minutes, a child on an elementary playground is bullied (Pepler, Craig, & Roberts, 1998).

In memory of Rachel and her compassion for people, her family started Rachel’s Challenge; a series of student-empowering programs and strategies that were created based on Rachel’s writings and artwork, and whose ongoing mission is:

“to inspire, equip and empower every person to create a permanent positive culture change in their school, business and community by starting a chain reaction of kindness and compassion.”

The core component of Rachel’s Challenge is a school assembly that tells the story of Rachel Scott to inspire change among students (in elementary, middle and high schools) to treat others with respect. The results and feedback from this initiative have truly been remarkable. According to the Rachel’s Challenge research:

  • It was found in Texas that there were 90% fewer disciplinary referrals in elementary schools within the state in just a few months after any Rachel’s Challenge program was initiated.
  • A High School in Illinois experienced 84% fewer out-of-school suspensions after having initiated a Rachel’s Challenge program.
  • 78% more students indicated they would intervene in a bullying incident after seeing Rachel’s Challenge.
  •  In a recent 24 month period, Rachel’s Challenge received more than 450 emails from students who indicated they had changed their mind about taking their own life after Rachel’s Challenge made their school a better and more caring place.

We can all learn from Rachel and her chain reaction theory, which has become one of the most recognized anti-bullying initiatives. The key takeaways are:

  • Take Off Your Labels… Be Who You Really Are
  • Appropriate Affection
  • Our Words Have the Power…to Hurt or Heal
  • You are Not Alone…We Have Shared Experiences
  • Today is YOUR Chain Reaction Moment

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This week, Public Interest Registry has chosen to highlight the work of Rachel’s Challenge because this organization has successfully used their dotORG as an amazing platform to carry out their cause and mission and to help improve the lives of others. Rachel’s story is also one that anyone can relate to, and we want to be a part of the chain reaction that she has started. To date, Rachel’s message has touched more than 19 million people. Every single one of these people will help continue the legacy of making a difference in their communities.

 

If you would like to donate to Rachel’s Challenge, please click here.

 

Domínio .ONG será chancela de credibilidade para ongs internacionais via @idgnow

Fonte Original: IDGNOW
Por Cristina De Luca
Publicada em 17/06/2013 10:00

Grande parte das organizações não governamentais sem fins lucrativos, sobretudo em mercados emergentes, se depara com o obstáculo de provar sua legitimidade, principalmente na internet, onde as ações de crowdfunding e campanhas de arrecadação de fundos através de doações voluntárias.

Pensando nisso, a Public Interest Registry (PIR), desde 2003 gestora do domínio .ORG – são mais de 10 milhões de sites – viu na recente leva de expansão de domínios genéricos de primeiro nível da internet uma oportunidade para solicitar a criação dos domínios .ONG/.NGO, e expandir sua atuação, garantindo às organizações do terceiro setor, uma presença online “certificada”.

“Ao saber da expansão, pensamos em criar formatos que pudessem beneficiar as organizações sem fins lucrativos, nossas clientes ou não, e outras tantas ongs que hoje encontram dificuldade em ter uma presença global na rede, por seu tamanho ou ou por sua atuação local”, diz Link Nancy Gofus, ex-executiva da Verizon que, desde 2012, dirige as operações da PIR.

A ideia foi atrelar a concessão dos registros .ONG/.NGO (sim, ao registrar um, a entidade receberá automaticamente o outro) a um rigoroso processo de validação da organização sem fins lucrativos, no contexto local e global. Só ongs legítimas, filantrópicas e de interesse público, sem nenhum foco comercial, terão o registro. “Vamos atestar que a organização é de fato sem fins lucrativos, sem foco comercial e político, é independente e segue as leis do país onde opera”, diz Nancy.

“Além da questão da credibilidade, muitas dessas organizações enfrentam problemas para serem achadas na rede”, prossegue Nancy. Por isso, os registros .ONG/.GNO contarão com uma espécie de catálogo online _ uma espécie de páginas amarelas com um pequeno perfil com informações sobre o seu trabalho e links para mídias sociais _ onde as organizações sem fins lucrativos poderão expor seus trabalhos, suas campanhas para arrecadação de donativos e recursos, trocar informações e experiências com outras ongs de atuação similar em diversos países.

“Vamos construir o primeiro diretório global de ONGs. Esperamos que essa iniciativa mude o uso da internet para aqueles que estão mudando o mundo. A torne mais útil”, afirma Nancy, lembrando que muitas ongs não têm nenhuma presença na internet. O catálogo daria a elas uma página na internet, antes mesmo que terem condições de criarem seus próprios sites.

A intenção, portanto, é proporcionar às ongs um local seguro e confiável que lhes permita aumentar as oportunidades de engajamento, consciência e financiamento.

No catálogo, as ongs serão catalogadas por causa defendida, país, e região entre outros critérios que facilitem a busca. E terão acesso a ferramentas para o recebimento de doações através da página do seu perfil no catálogo. Outros serviços adicionais irão acompanhar os novos domínios. A intenção da PIR é a de , durante os três primeiros anos de operação, reverter parte da renda  com os registros para a oferta de projetos educacionais e ferramentas online focadas na expansão do conhecimento e capacitação das entidades no uso da internet.

Trabalho já começou
Embora a expectativa da PIR seja a de os novos domínios só estejam disponíveis em 2014, em função do longo e moroso processo de autorização da Internet Corporation for Assigned Names and Numbers (ICANN), entidades que desejem ter o registro dod domínios .ONG/.OGN já podem entrar no site da PIR e manifestar seu interesse.

O envio dessa manifestação coloca as ongs no radar da PIR, que pode já iniciar o processo de validação, e as permite estarem permanentemente informadas sobre o desenvolvimento de todos os processos de lançamento dos domínios.

“O Brasil já é o terceiro país em quantidade de organizações interessadas, atrás de EUA e Índia”, comenta Nancy, que visitou o país no início do mês para conversar com entidades brasileiras a respeito da iniciativa.

A muitas delas, Nancy explicou que os registros .ONG/.OGN são complementares ao registro .ORG.BR e até mesmo ao registro .ORG, embora muitas das mais de 10 milhões de organizações com o registro .ORG não preenchem os requisitos para terem os novos registros.

“É evidente que o Google.org não é uma organização sem fins lucrativos”, afirma Nancy, dando uma dimensão do quão rigoroso o processo de validação será.

“Há uma mistura grande de organizações que utilizam o .ORG. Há ongs, mas há também entidades de responsabilidade social de empresas privadas, clubes esportivos, associações comunitárias, igrejas”, diz Nancy.

No Brasil, o registro do domínio .ORG.BR já exige a apresentação de documentação que comprove a natureza da instituição não governamental sem fins lucrativos, de acordo com a legislação brasileira, e o CNPJ. Nos casos em que a instituição é um consulado ou uma embaixada, a exigência do CNPJ é dispensada. Até o momento, foram concedidos pelo Registro.br 47.659 registros .ORG.BR.

Como o Resgistro.br, a PIR é uma organização sem fins lucrativos. Nos últimos 2 anos (entre 2010 e 2012) viu os registros .ORG crescerem 47% na Ásia/Oceania, 25% na América Latina e 23% na África.

A atuação internacional deverá crescer ainda mais a partir disponibilidades dos domínios .ONG/.NGO. No Brasil,o domínio .ORG está disponível através de revendas de domínio e registradores autorizados. O mesmo deverá ocorrer com os novos domínios, embora a intenção da PIR seja contar com conselhos locais na tarefa de validação das ongs.

The World’s Most Influential NGOs According to Klout (@Klout)

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Klout recently published it’s list of the most influential NGOs across the globe, recognizing their efforts to bring positive change to the world. Rankings are based on each organization’s social media footprints. Take a look here!

#foodstagrams to Fight World Hunger

 

As Public Interest Registry draws closer toward its launch of the .NGO/.ONG domain extensions, we are actively searching for NGOs around the globe — to connect with, to understand their mission(s), and to help share their stories in a newly defined space.

Most recently, we came across Manos Unidas — an NGO in Spain that works for the support, promotion and development of the third world — and a strategic initiative (developed by DDB Spain) that we wanted to share on the organization’s behalf. This effort to help end world hunger is called FoodShareFilter, and it is the first supportive filter for Instagram that turns your food porn into acts of kindness.

Each time users take/upload a photo of their meal through the app, they simply apply the filter which adds a caption underneath the image saying, “This picture helps millions of people not to suffer hunger. If you are going to share your food, share it for real.” It is then encouraged to add the hashtag #FoodShareFilter so that people can search and follow your posts both on Instagram and Twitter. Conveniently, the app allows you to send your photos directly to Instagram and any other social networking sites that your Instagram account is linked to. The hashtag and sharing capability enables viral momentum for online communication and the promotion of a great cause.

“We wanted to get closer to younger people. With this in mind, we started to think about food porn and the way people upload their pics on Instagram,” Nerea Cierco, digital creative director at DDB Spain, the agency behind FoodShareFilter, told Fast Co.Exist. “They are used to improving their pics with touching and effects, and we know they are used to paying for these types of apps. So we thought there was opportunity to turn that action into help for others.”

The video above explains how the app works in Spanish, but here is a step-by-step guide listed in English:

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First, download the FoodShareFilter on iTunes.

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Either upload a photo from your photo library or take a new picture on your mobile device.

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Click “Apply Filter” so that you can see a caption written underneath your picture that reads, “This picture helps millions of people not to suffer hunger. If you are going to share your food, share it for real.” Don’t forget to add “#FoodShareFilter”.

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Share your photo on Instagram (and any other social networking sites that your account is linked to). Aaaand wah-lah!

While Manos Unidas doesn’t earn revenue from Instagram posts, the cost of the $0.99 download from the App Store and $1.16 on Google Play gets donated to an agricultural program in El Salvador run by this NGO. And of course, each shared photo continues to raise awareness of food poverty around the world.

Are you addicted to food porn? Turn your addition into acts of kindness 🙂

On another note, if you or someone you know if affiliated with an NGO that is working for a specific cause, please send information to us about your organization at info@pir.org. We would love to know where you are located and what work you do! If you are interested in learning more about .NGO/.ONG, or would like to submit an Expression of Interest (EOI), please visit www.ngotld.org.

South by (South) Reflections

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SXSW 2013 has officially come to a close. Participants from the festival are still recuperating from the travel edured, 6th Street, and of course their participation in panels, shows, and exhibits; Austinites are happy to see everyone vacate until next year despite the level of weird(ness) captured in Austin over the past 2 weeks.

The Public Interest Registry was fortunate enough to participate in this year’s Interactive Trade Show for the very first time. Although our 22-person company seemed like a tadpole in a vast sea, we felt right at home amongst the other entrepreneurs, creatives, artists, and tech geeks that congregated in this one place to share products, developments and forward-thinking visions.

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Our main goals at SXSW were:

  • To let people know who the Public Interest Registry is,
  • Showcase our first .ORG film, Digital Citizen,
  • Collect and curate new .ORG stories from SXSW attendees, and
  • To promote the .NGO domain extension that is expected to launch by 2014.

After having time to reflect on everything that happened last week, we realized that we did everything we hoped to and more. The Public Interest Registry (although a behind-the-scenes persona) prides itself as the operator of the .ORG database, serving the public interest and empowering online communities.

At SXSW, we were able to speak face to face with people who have experienced all sorts of trials and tribulations, which in turn has inspired them to put forth their efforts into specific causes in hopes of attaining a positive outcome for generations to come. This was an experience for us in itself because the stories behind each ORG was/is personal, and the people behind them are extremely passionate about being a part of something bigger and making a difference in other peoples’ lives. This resonates with us, the Public Interest Registry, to our core. We are here to understand your humble beginnings, and to offer a voice to your cause with three simple letters to the right of the dot: ORG.

We did in fact demonstrate that the .ORG platform has successfully connected communities of people through our short film, the Digital Citizen. While this documentary specifically highlights Wikipedia, Craigslist, Occupy Wallstreet, and SXSW4Japan, we explained that .ORGs are a powerful means to serve the public interest — through activism, fundraising and donations, civil rights, sports and recreation, health, religion, politics, and beyond. In turn, we asked those who visited our booth to share their own .ORG websites with us so that we could collect more stories for our next .ORG film.

To give you an idea of what we discovered, here are a few brief examples:

  • www.ecaware.org – Esophageal Cancer Awareness Association (ECAA)
    We met a young (twenty-something) man named Chris who survived turlock esophageal cancer as a teenager. Since his experience of overcoming terrifying odds, he has devoted himself to supporting the research and care for other esophageal cancer patients.
  • www.illegalart.org – Illegal Art (Rest assured, nothing about the art is actually illegal!)
    Another young man named Otis shared his artwork with us. He explained that each project carries a central theme; no artwork is complete until the public has contributed to its message. Otis actually gave us a live example at the Interactive Trade Show to preview:

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“From the refrigerator to the computer screen, from the purse to the bedroom door, to-do lists, commands, reminders, mantras and more have graced these tiny 3×3 inch squares all over the globe.”

  • www.oneflaginspace.org
    The mission is to send astronauts to outer space and promote the use of the “Blue Marble” aka the Earth as a symbol of world unity in space exploration. In 1972, the blue marble became the first complete picture of Earth taken from space by humans; thus, a universal message for the benefit of humanity as a whole, as opposed to independent nations across the globe, would in itself be another milestone in space exploration.

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  • www.growyourbase.org – Grow Your Base (Supported by Salsa)
    This is an online platform that specifically teaches nonprofits how to leverage online channels for their mission(s) — using email, social media and mobile applications to maximize outreach and support.

…These were only 4 of the 150+ .ORGs and stories that we learned about at SXSW. We cannot wait to see what else we find! If you or someone that you know has a .ORG story, please share it with us because we want to help your story be heard.

Also, if you are affiliated with a nonprofit, you may qualify for a .NGO domain extension. The Public Interest Registry anticipates launching this new domain by 2014, and there will be a validation process, which will be the main difference between .NGO and .ORG. For more information, and to submit an Expression of Interest (EOI) for your own .NGO domain, please visit http://www.ngotld.org

Sincerely,

The Public Interest Registry Team

Until next time, Austin…

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