#NGOs + Gov. + Businesses = #Collaborative; #2030NOW #SocialGood Summit

 

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[photo by Mashable]

The theme of this year’s Social Good Summit (SGS) is:

Big Ideas + New Media = Innovative Solutions; #2030NOW.

Why #2030NOW and not #2013? SGS is calling for long-term thinking about ways that new media and technology can be used to solve the world’s leading challenges. The idea is that long-term thinking will lead to long-term solutions that have a positive impact on future generations and ultimately make the world a better place.

SGS is organized by some of the worlds leading organizations in international affairs, philanthropy, technology, and social good: the United Nations Foundation, 92Y, Mashable, Ericsson, UNDP, and the Bill & Melinda Gates Foundation. This event is not only an opportunity to unite people that are passionate about the digital social space, technology, and sharing information; SGS turns global leaders into global listeners, and it encourages important dialogue that we as a global community can take and translate into action.

578503_10151745210219457_2029167989_n[photo by Public Interest Registry]

The SGS is taking place at 92Y in NYC during UN week; however, +SocialGood and the United Nations Development Programme have worked to spread the SGS to over 120 countries through Meetups and Livestreams, where people all over the world have been able to tune into the one of the largest and most vital conversations happening on Earth.

The map below shows the distribution of Meetups that have taken place internationally in conjunction with the SGS:

social-good-summit-meetups[photo by Mashable]

The past three days have (without a doubt) been extremely rich in content, covering global issues, discussing existing and emerging technology that could be used to transform the condition of today’s world for the better by 2030. Here are a few soundbytes:

  • We need to think higher, feel deeper, and make sure that those who are not connected gain access to new ideas, technology and opportunities.
  • “It is a hope that someday 7 year old girls will say, “Mama, I hear people used to be poor in Africa. What was that like?” – Phumzile Mlambo-Ngcuka, Under Secretary-General & Executive Director of UN Women
  • “The cost of inaction is starting to outweigh the cost of action.” – Paul Polman, Unilever
  • “Think about how to engage the unengaged by telling them real stories that make them want to change their own behavior.” – Ben Keesey, CEO of Invisible Children
  • All human beings have equal and inherent value; we are a global community.
  • “It’s not enough to connect. We have to connect on behalf of change for everyone.” – Melinda Gates, Bill & Melinda Gates Foundation
  • Change thoughts in order to change feelings; change feelings in order to change behavior.
  • Impact investing; use your entrepreneurial spirit to address social challenges.
  • “You shouldn’t be able to report about Syria without reporting how we can help Syria.” – David Darg, RYOT
  • Volunteering allows people to contribute their own talents to a given cause or mission.
  • Strangulation of regulation; we need to tailor policies to actually fit the needs of people. We can’t provide a solution if we don’t know the root of the problem.
  • “Without peace, there’s no development. Without development, there’s no peace.” – Jan Eliasson, Deputy Security General of the United Nations
  • If we define the future today, we declare our responsibility to take action toward making that future a reality.

The speakers and panels at this year’s SGS have been incredibly insightful and inspirational. Of all the sessions that have taken place thus far, one topic of discussion seemingly continued to surface and it really resonated with Public Interest Registry and our own initiatives. A number of speakers over the past 3 days have expressed the notion of global collaboration between governments, businesses, civil society, the independent sector, research, and science. With the SGS’s theme in mind, the frequented call to action has been to develop a platform that would allow each of these sectors to interact, communicate, and work with one another toward achieving the Millennium Development Goals. Collaboration. Collaboration! #Collaboration

While sitting in the audience, our team is beaming inside and out because we have been working on a digital platform that is directly in line with what these passionate people are envisioning in a 2030 world. Public Interest Registry – the longstanding operator of the .ORG domain name extension – will soon be launching a dual initiative to empower global Non-Governmental Organizations (NGOs) by connecting them to governments, businesses and potential partnerships in a single online space.

The first dynamic of our initiative is to launch 2 new domain extensions: .NGO and .ONG (the translated equivalent of NGO in Romance languages). These domain names will be “closed”, meaning that in order to obtain them, you will have to be validated as an NGO/ONG; they will only be available exclusively to these organizations in the effort to highlight credibility and maximize brand recognition.

The second dynamic of Public Interest Registry’s initiative is to build an online NGO directory that essentially functions as a “Facebook for NGOs.” When organizations register their .NGO/.ONG domain names, they are automatically entered into the directory and gain access to communication with government and business contacts. Our goal is to bridge the gap between sectors, prompt discussions and partnerships that will ultimately help NGOs become more sustainable, and encourage collaboration as a means to a well-defined 2030 (and beyond) world.

Here’s an infographic that explains how it works:

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This is Public Interest Registry’s first year of attendance to the SGS, and we are grateful to have the opportunity to engage in conversations about utilizing new media and technology to make the world a better place for all. That is truthfully a huge part of our mission and the purpose behind the .ORG and .NGO/.ONG domain extensions. It is our hope that .ORG continues to be an online space where people share their reason, their cause, or their crazy idea with the rest of the world; and that .NGO/.ONG effectively unite the independent sector with governments and businesses so that together, they can work toward #2030NOW.

Domínio .ONG será chancela de credibilidade para ongs internacionais via @idgnow

Fonte Original: IDGNOW
Por Cristina De Luca
Publicada em 17/06/2013 10:00

Grande parte das organizações não governamentais sem fins lucrativos, sobretudo em mercados emergentes, se depara com o obstáculo de provar sua legitimidade, principalmente na internet, onde as ações de crowdfunding e campanhas de arrecadação de fundos através de doações voluntárias.

Pensando nisso, a Public Interest Registry (PIR), desde 2003 gestora do domínio .ORG – são mais de 10 milhões de sites – viu na recente leva de expansão de domínios genéricos de primeiro nível da internet uma oportunidade para solicitar a criação dos domínios .ONG/.NGO, e expandir sua atuação, garantindo às organizações do terceiro setor, uma presença online “certificada”.

“Ao saber da expansão, pensamos em criar formatos que pudessem beneficiar as organizações sem fins lucrativos, nossas clientes ou não, e outras tantas ongs que hoje encontram dificuldade em ter uma presença global na rede, por seu tamanho ou ou por sua atuação local”, diz Link Nancy Gofus, ex-executiva da Verizon que, desde 2012, dirige as operações da PIR.

A ideia foi atrelar a concessão dos registros .ONG/.NGO (sim, ao registrar um, a entidade receberá automaticamente o outro) a um rigoroso processo de validação da organização sem fins lucrativos, no contexto local e global. Só ongs legítimas, filantrópicas e de interesse público, sem nenhum foco comercial, terão o registro. “Vamos atestar que a organização é de fato sem fins lucrativos, sem foco comercial e político, é independente e segue as leis do país onde opera”, diz Nancy.

“Além da questão da credibilidade, muitas dessas organizações enfrentam problemas para serem achadas na rede”, prossegue Nancy. Por isso, os registros .ONG/.GNO contarão com uma espécie de catálogo online _ uma espécie de páginas amarelas com um pequeno perfil com informações sobre o seu trabalho e links para mídias sociais _ onde as organizações sem fins lucrativos poderão expor seus trabalhos, suas campanhas para arrecadação de donativos e recursos, trocar informações e experiências com outras ongs de atuação similar em diversos países.

“Vamos construir o primeiro diretório global de ONGs. Esperamos que essa iniciativa mude o uso da internet para aqueles que estão mudando o mundo. A torne mais útil”, afirma Nancy, lembrando que muitas ongs não têm nenhuma presença na internet. O catálogo daria a elas uma página na internet, antes mesmo que terem condições de criarem seus próprios sites.

A intenção, portanto, é proporcionar às ongs um local seguro e confiável que lhes permita aumentar as oportunidades de engajamento, consciência e financiamento.

No catálogo, as ongs serão catalogadas por causa defendida, país, e região entre outros critérios que facilitem a busca. E terão acesso a ferramentas para o recebimento de doações através da página do seu perfil no catálogo. Outros serviços adicionais irão acompanhar os novos domínios. A intenção da PIR é a de , durante os três primeiros anos de operação, reverter parte da renda  com os registros para a oferta de projetos educacionais e ferramentas online focadas na expansão do conhecimento e capacitação das entidades no uso da internet.

Trabalho já começou
Embora a expectativa da PIR seja a de os novos domínios só estejam disponíveis em 2014, em função do longo e moroso processo de autorização da Internet Corporation for Assigned Names and Numbers (ICANN), entidades que desejem ter o registro dod domínios .ONG/.OGN já podem entrar no site da PIR e manifestar seu interesse.

O envio dessa manifestação coloca as ongs no radar da PIR, que pode já iniciar o processo de validação, e as permite estarem permanentemente informadas sobre o desenvolvimento de todos os processos de lançamento dos domínios.

“O Brasil já é o terceiro país em quantidade de organizações interessadas, atrás de EUA e Índia”, comenta Nancy, que visitou o país no início do mês para conversar com entidades brasileiras a respeito da iniciativa.

A muitas delas, Nancy explicou que os registros .ONG/.OGN são complementares ao registro .ORG.BR e até mesmo ao registro .ORG, embora muitas das mais de 10 milhões de organizações com o registro .ORG não preenchem os requisitos para terem os novos registros.

“É evidente que o Google.org não é uma organização sem fins lucrativos”, afirma Nancy, dando uma dimensão do quão rigoroso o processo de validação será.

“Há uma mistura grande de organizações que utilizam o .ORG. Há ongs, mas há também entidades de responsabilidade social de empresas privadas, clubes esportivos, associações comunitárias, igrejas”, diz Nancy.

No Brasil, o registro do domínio .ORG.BR já exige a apresentação de documentação que comprove a natureza da instituição não governamental sem fins lucrativos, de acordo com a legislação brasileira, e o CNPJ. Nos casos em que a instituição é um consulado ou uma embaixada, a exigência do CNPJ é dispensada. Até o momento, foram concedidos pelo Registro.br 47.659 registros .ORG.BR.

Como o Resgistro.br, a PIR é uma organização sem fins lucrativos. Nos últimos 2 anos (entre 2010 e 2012) viu os registros .ORG crescerem 47% na Ásia/Oceania, 25% na América Latina e 23% na África.

A atuação internacional deverá crescer ainda mais a partir disponibilidades dos domínios .ONG/.NGO. No Brasil,o domínio .ORG está disponível através de revendas de domínio e registradores autorizados. O mesmo deverá ocorrer com os novos domínios, embora a intenção da PIR seja contar com conselhos locais na tarefa de validação das ongs.

The World’s Most Influential NGOs According to Klout (@Klout)

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Klout recently published it’s list of the most influential NGOs across the globe, recognizing their efforts to bring positive change to the world. Rankings are based on each organization’s social media footprints. Take a look here!

South by (South) Reflections

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SXSW 2013 has officially come to a close. Participants from the festival are still recuperating from the travel edured, 6th Street, and of course their participation in panels, shows, and exhibits; Austinites are happy to see everyone vacate until next year despite the level of weird(ness) captured in Austin over the past 2 weeks.

The Public Interest Registry was fortunate enough to participate in this year’s Interactive Trade Show for the very first time. Although our 22-person company seemed like a tadpole in a vast sea, we felt right at home amongst the other entrepreneurs, creatives, artists, and tech geeks that congregated in this one place to share products, developments and forward-thinking visions.

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Our main goals at SXSW were:

  • To let people know who the Public Interest Registry is,
  • Showcase our first .ORG film, Digital Citizen,
  • Collect and curate new .ORG stories from SXSW attendees, and
  • To promote the .NGO domain extension that is expected to launch by 2014.

After having time to reflect on everything that happened last week, we realized that we did everything we hoped to and more. The Public Interest Registry (although a behind-the-scenes persona) prides itself as the operator of the .ORG database, serving the public interest and empowering online communities.

At SXSW, we were able to speak face to face with people who have experienced all sorts of trials and tribulations, which in turn has inspired them to put forth their efforts into specific causes in hopes of attaining a positive outcome for generations to come. This was an experience for us in itself because the stories behind each ORG was/is personal, and the people behind them are extremely passionate about being a part of something bigger and making a difference in other peoples’ lives. This resonates with us, the Public Interest Registry, to our core. We are here to understand your humble beginnings, and to offer a voice to your cause with three simple letters to the right of the dot: ORG.

We did in fact demonstrate that the .ORG platform has successfully connected communities of people through our short film, the Digital Citizen. While this documentary specifically highlights Wikipedia, Craigslist, Occupy Wallstreet, and SXSW4Japan, we explained that .ORGs are a powerful means to serve the public interest — through activism, fundraising and donations, civil rights, sports and recreation, health, religion, politics, and beyond. In turn, we asked those who visited our booth to share their own .ORG websites with us so that we could collect more stories for our next .ORG film.

To give you an idea of what we discovered, here are a few brief examples:

  • www.ecaware.org – Esophageal Cancer Awareness Association (ECAA)
    We met a young (twenty-something) man named Chris who survived turlock esophageal cancer as a teenager. Since his experience of overcoming terrifying odds, he has devoted himself to supporting the research and care for other esophageal cancer patients.
  • www.illegalart.org – Illegal Art (Rest assured, nothing about the art is actually illegal!)
    Another young man named Otis shared his artwork with us. He explained that each project carries a central theme; no artwork is complete until the public has contributed to its message. Otis actually gave us a live example at the Interactive Trade Show to preview:

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“From the refrigerator to the computer screen, from the purse to the bedroom door, to-do lists, commands, reminders, mantras and more have graced these tiny 3×3 inch squares all over the globe.”

  • www.oneflaginspace.org
    The mission is to send astronauts to outer space and promote the use of the “Blue Marble” aka the Earth as a symbol of world unity in space exploration. In 1972, the blue marble became the first complete picture of Earth taken from space by humans; thus, a universal message for the benefit of humanity as a whole, as opposed to independent nations across the globe, would in itself be another milestone in space exploration.

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  • www.growyourbase.org – Grow Your Base (Supported by Salsa)
    This is an online platform that specifically teaches nonprofits how to leverage online channels for their mission(s) — using email, social media and mobile applications to maximize outreach and support.

…These were only 4 of the 150+ .ORGs and stories that we learned about at SXSW. We cannot wait to see what else we find! If you or someone that you know has a .ORG story, please share it with us because we want to help your story be heard.

Also, if you are affiliated with a nonprofit, you may qualify for a .NGO domain extension. The Public Interest Registry anticipates launching this new domain by 2014, and there will be a validation process, which will be the main difference between .NGO and .ORG. For more information, and to submit an Expression of Interest (EOI) for your own .NGO domain, please visit http://www.ngotld.org

Sincerely,

The Public Interest Registry Team

Until next time, Austin…

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Share Your .ORG Story, Help Direct Our Next Film!

Are you affiliated with an organization or cause? Do you use the .ORG domain extension in a creative or interesting way? If you answered yes to both of these questions, we want to help you share your .ORG story!

Public Interest Registry is now accepting (short) film submissions from individuals, teams, foundations, and organizations that have put forth effort towards a cause using a .ORG domain to gain support and make some traction within their community. In addition to video clips, we are open to alternative artistic forms of story telling. We are particularly interested to see how your .ORG has created connections between you, the people you work with, and your supporters; how has the experience has affected you and everyone involved, and what you have learned as an active member of society? This is an opportunity to have FUN, be CREATIVE, and show us why your cause and efforts deserve recognition!

To learn more about the submission contest, please view the terms and conditions by clicking on the image below:

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Please send all submissions to http://www.whyichose.org/story